• Advanced Sorting: Quickly and efficiently sort your user base into defined categories, making data handling and customer interactions more streamlined.

• Segmentation Capabilities: Users can now categorize and manage their customer base based on various criteria such as purchasing behavior, demographics, and more.

• Tailored Communication: With the new user segmentation, you can send targeted messages or campaigns to specific user groups, ensuring more relevant and personalized interactions.

• Insightful Analytics: With enhanced analytics, better understand the behavior and preferences of different customer segments, enabling more informed decision-making.

• Streamlined User Experience: Efficiently manage and locate segmented user data with an intuitive user interface.

Thank you for your feedback and support in bringing this feature to life. We continue to work towards enhancing your experience and value your input in shaping our platform's future.

For any queries or further information on utilizing user segmentation, please refer to our User Guide or contact our support team.

You and your guests will both get read receipts so you know if a message has been seen. Plus, you can now share checkout instructions faster with new quick replies. With read receipts, Hosts and guests can tell if their messages have been read.

Once you or your guests have read a message sent through the app, a read indicator appears just below the last message in the message thread. By default, all users will have read receipts turned on by early June. To turn them off, go to the Privacy and sharing section of your account settings.

Clear checkout instructions

Now you can add checkout instructions directly on Airbnb, similar to the way you enter standard house rules.

Quickly create a checkout list by selecting from these common tasks:

• Gather used towels

• Throw rubbish away

• Turn things off

• Lock up

• Return keys

You can add details for each task. For example, you might specify that guests put rubbish in one bin and recycling in another. You can also write requests that are specific to your home, such as covering the grill after use.

Automatic checkout reminders

We’ll send guests an automatic reminder with your checkout time and instructions. This is sent as a push notification to your guest’s mobile device the day before checkout at 5.00pm in the time zone where they’re staying.

Guests need to have the Rental app downloaded and push notifications enabled to receive this reminder. Once they check out, guests can let you know they’ve left with a single tap or click.

Flexibility is at the heart of a new, improved browsing and booking experience that we are introducing today with three new ways to search on Rental—Flexible Dates, Flexible Matching and Flexible Destinations.

Flexible Dates, which we started rolling out in February, makes it easy to find the best places to stay if you are flexible on when you go. Rather than searching with fixed dates, you can search for a weekend getaway, a week-long vacation or even a month-long stay. Since launching the tool we have already seen over 100 million searches using it.

Flexible Matching offers a wider selection of listing results when you search for a place to stay by surfacing homes just outside of your search parameters. This way, you never miss out on a great stay that falls just outside what was specified in a search—for example, if you were searching for a beachfront home and set the max price per night at $250, we would still show options priced just above this.

Flexible Destinations is a new way to plan trips when finding a unique place to stay is more important to you than traveling to a specific destination. It helps you discover incredible properties in places you might not have thought to search for and adapts to your location. For instance, it surfaces ryokans in Japan, trullos in Italy, or castles in Spain. From adobe houses to wagons, Rental has over 170,000 one-of-a-kind properties to choose from and the number of searches for these unique listings has grown 94 percent so far.

Of the 100+ upgrades being showcased today, other highlights include:

Guests

• Faster checkout process: We’ve reduced the number of steps for new guests to confirm their first reservation.

• Arrival guide: Easy access to all the helpful information a guest needs (directions, door codes, Wifi and message the Host option) before check-in.

• Updated reviews: Guests now have a fuller spectrum, from critiques to compliments, to rate their stay.

• Clearer Cancellations: Refreshed cancellation policies increase clarity for both guests and Hosts.

Hosts

• All-new Today tab: A new centralized home base to make it easier for Hosts to manage bookings and daily tasks. Here they will see new booking requests, upcoming reservations as well as details of current guests and quick links to the most used Host tools.

• New welcome to hosting page: A redesigned hub for new Hosts with helpful articles and testimonials as well as an improved tool to estimate potential earnings from hosting based on nightly rates and occupancy in their immediate area.

• Inbox improvements: Messages now load up to 10 times faster and new features include Personalized Quick Replies which let Hosts reply with one tap to guests’ often-asked questions, and Scheduled Messages which automates sending reminders, like checkout instructions.

• Dedicated Superhost support: A dedicated support team for Superhosts and Host Community Leaders giving our most experienced Hosts priority access to our most experienced support agents.

Today, we are making it even easier to become a Host with a brand new onboarding process that has been simplified from dozens of steps to just 10, supported by the latest technologies.

Computer vision deep-learning models automatically arrange photos based on their guest appeal, while smart text suggestions help Hosts craft the best title and description for their listing. In the U.S., an integration with publicly available real estate data auto-fills details such as the number of bedrooms and bathrooms. Help is just a click away throughout the process. Streamlining and simplifying the process will help anyone who wants to host and take advantage of the coming travel surge onboard quickly to get their first booking. In fact, for new listings that were activated and booked in Q1 2021, 50 percent received a reservation request within four days of activation.